Our Service Makes the Difference
Increased awareness of "non-traditional" business models, like that of Assist2Sell, North America's Leading Discount Real Estate Company has spawned a national debate about the differences between "traditional" real estate companies and "discount" real estate companies. People involved in the discussion try to characterize real estate companies as being either "traditional" or "discount." It would be more accurate to differentiate using three categories:
Full-Service/High Commission – So-called "traditional" real estate companies
Full-Service/Discounted Commission – Assist2Sell
Limited Service/Discounted Commission – Real estate companies that offer a "menu of services" or limited service. Fees are charged for the services that are selected, usually, but not always, at a discounted commission.
As a "discounter," Assist2Sell is often inaccurately lumped in with the third category, "Limited Service/Discounted Commission." A key difference between Assist2Sell and others in the "discount" real estate space is the level of service. Assist2Sell discovered early on that while sellers love the discounted commission, they still need and want full-service. Assist2Sell franchise offices are full service real estate brokerages staffed by experienced and licensed real estate professionals. They take care of everything home sellers need from a real estate company, but charge a lower commission. It's called "Full Service with $avings!"®, "Full Service for Less!"®, and "Results with Savings!"®.
How is Assist2Sell different from "traditional" real estate companies?
The most obvious difference between Assist2Sell and "traditional" real estate companies lies in the commission structure. Traditional firms typically charge home sellers a high commission that is a percentage of the sale price. (Example: Six percent). Assist2Sell offices charge a low, flat fee commission. (Example: As low as $6,995!) They believe that Friends Don't Let Friends Pay 6%®.
With Assist2Sell, home sellers are also given a choice as to how their home is marketed.
The Direct-to-Buyer® Program:
As the name implies, the Direct-to-Buyer program markets a home seller’s home directly to home buyers. This differs from "traditional" marketing programs that rely primarily on the Multiple Listing Service (MLS) to market homes. While the MLS is a powerful marketing tool, it is expensive and not always necessary. Many home sellers prefer the Direct-to-Buyers program because it gives Assist2Sell the opportunity to find a buyer through its own marketing efforts.
The "MLS for Less"® Program:
All Assist2Sell offices are members of their local MLS®. Assist2Sell offers you the option of placing your home in the same MLS system at a lower total commission. Just like the traditional offices, we share the commission with MLS agents, so they have the same incentive to sell your home as all the other homes in the MLS. In most cases, the cooperating agents earn the same selling commission they are accustomed to receiving because Assist-2-Sell absorbs the "discounted" portion of the total commission.
Both programs are designed to offer home sellers choices and to save them money. Regardless of which program a seller chooses, they still enjoy full-service.
How is Assist2Sell different from other "discount" real estate companies?
Assist2Sell is a full service discount real estate company. Other companies that discount their commission usually do so by taking away services. If they charge less, they are going to do less.
Some "Limited Service/Discounted Commission" companies charge upfront fees. Others are Internet-based and may only offer placement of the house in the MLS and rely on the MLS-selling broker to handle the entire transaction. While these models do have some appeal, Assist-2-Sell has found they are not a solution for the majority of home sellers who want and need full-service but don’t want to pay a high commission.
How is Assist2Sell different from "For Sale by Owner" real estate companies?
Many homeowners decide to sell their home without the assistance of a real estate broker. Most "For Sale by Owner" (FSBO) real estate companies simply help these homeowners advertise their house on the Internet. Assist2Sell is not a "For Sale by Owner" solution; it is a full-service real estate brokerage.
Assist2Sell understands why many people decide to sell their home by themselves, and it is ready to assist with its "Paperwork Only" program. Assist2Sell can help with the sales contract and the closing for an even lower, flat fee. This is our Seller Assist® program.